Growth Marketer

The role

You will build Dovetail's acquisition and lifecycle growth engine. You will own paid acquisition and email end to end, from channel strategy and budget allocation to lifecycle journeys and pipeline performance.

What you will do

• Own paid acquisition including channel strategy, budget, targets, forecast, and testing roadmap.
• Run campaigns hands-on by building and optimizing campaign structures, bids, audiences, and creative.
• Own email and lifecycle marketing including nurture, behavioral triggers, and database activation.
• Partner with Creative and Product Marketing to build a learning loop for message and format.
• Improve the post-click journey by partnering with Web to ship landing pages and conversion experiments.
• Build a high-velocity testing practice for channels, audiences, creative, and bid strategies.
• Connect spend to pipeline by partnering with Revenue Operations and Data.
• Build an AI-powered growth system by designing workflows, prompts, agents, and tooling.

Required qualifications

• Experience in growth or performance marketing.
• Direct operating experience across Google Ads and LinkedIn Ads.
• Track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.
• Hands-on with modern AI tools such as Claude or ChatGPT.
• Experience owning the paid and lifecycle stack end to end.
• Ability to interrogate funnel data and turn performance readout into decisions.
• Ability to judge message, hook, visual, offer, and landing-page experience.
• Ability to perform hands-on tasks like auditing accounts, building audiences, and writing ads.
• Strong cross-functional collaborator.
• Bias to action.

Nice to have

• Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces.
• Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform.

Benefits

• Equity for everyone
• Flexible remote setup for US team
• Doveclub
• Flexible L&D and wellness benefits
• $3000 L&D allowance or up to $1000 on wellness
• Four weeks of accrued leave
• Floating public holidays
• Gifted bonus Kit Kat days
• Up to four weeks a year working from anywhere in the world
• 20 weeks parental leave for primary caregivers
• 12 weeks parental leave for secondary caregivers
• Return-to-work support

Before you apply

• Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

About the company

Dovetail is the Customer Intelligence Platform for the entire organization. Founded in 2017, it is a team of 100+ across offices in Sydney and San Francisco.