Demand Generation Lead

The role

You will own the enterprise demand plan and build integrated campaigns to create qualified enterprise pipeline. You will run account-based marketing programs and create expansion demand within existing customers.

What you will do

• Own the enterprise demand plan including audiences, segments, offers, and budget.
• Build integrated campaigns across paid media, web, email, events, and sales outreach.
• Run account-based marketing programs by partnering with Sales.
• Create expansion demand within existing enterprise customers.
• Work inside the sales motion by joining pipeline reviews and account planning.
• Build, measure, and scale an AI-powered demand engine.
• Partner with Engineering and Revenue Operations to build internal tools and automation.

Required qualifications

• AI fluency as craft with hands-on experience with modern AI tools such as Claude or ChatGPT.
• Experience in B2B SaaS demand generation, account-based marketing, or growth.
• Record of creating new-business and expansion pipeline through complex sales cycles.
• Strong account-based marketing fundamentals.
• Ability to audit the funnel, build audience, write briefs, launch programs, and read results.
• Commercial fluency in funnel economics and sales metrics.
• Strong cross-functional collaborator.
• Bias to action.
• Ability to embed AI into day-to-day work.

Benefits

• Equity for everyone
• Competitive base salary plus options
• Flexible remote setup for US team
• Flexible L&D and wellness benefits
• $3000 L&D allowance or up to $1000 on wellness
• Four weeks of accrued leave
• Floating public holidays
• Gifted bonus Kit Kat days
• Up to four weeks a year working from anywhere in the world
• 20 weeks parental leave for primary caregivers
• 12 weeks parental leave for secondary caregivers
• Return-to-work support

Before you apply

• Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

About the company

Dovetail is the Customer Intelligence Platform for the entire organization. Founded in 2017, it is a team of 100+ across offices in Sydney and San Francisco.