Senior Specialist, Creative Strategy & Performance (Paid Marketing)

The role

This person will own the full creative lifecycle for paid media, including strategy, briefing, asset production management, and performance testing. They will act as a bridge between performance data and creative output across nine markets.

What you will do

• Define creative strategy and testing roadmap for paid campaigns
• Translate campaign objectives and audience insights into actionable briefs
• Partner with local market teams to adapt global creative direction
• Own the end-to-end production workflow from brief to trafficking
• Coordinate with in-house designers and freelancers
• Build and maintain repeatable processes like briefing templates and approval workflows
• Run structured A/B and multivariate tests across Meta and other paid channels
• Build creative performance reporting using Meta Ads, Tableau, or Amplitude
• Maintain a creative intelligence repository
• Ensure creative-level tracking is implemented and tagged correctly

Required qualifications

• 4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands-on experience in paid social creative
• Meta Ads required
• Hands-on experience in paid media performance, including campaign set-up and management
• Demonstrated experience managing creative production across multiple stakeholders at scale
• Strong analytical skills
• Experience designing and running structured creative tests
• Strong project management and cross-functional communication skills
• Fluent English

Nice to have

• TikTok, Google, LinkedIn, or Bing
• Spanish and/or Portuguese
• Familiarity with Amplitude, Tableau, or HubSpot or Creative Intelligence tools
• Experience with creative automation or dynamic creative optimization (DCO) tools
• Background in healthcare, marketplace, or subscription business models

Benefits

• Healthcare insurance
• Gym memberships
• Mental health support
• Vacation time
• Birthday time off
• Meal vouchers (ticket restaurant)
• Transport allowances
• Extended parental leave
• Career growth opportunities

Before you apply

• We are not able to sponsor visas for this position
• You must already have the legal right to work in your country of residence or the location of the role

About the company

Docplanner Group is the world's largest healthcare platform, connecting 24 million patients with 280k doctors across 13 countries. They provide marketplaces, SaaS and AI tools to help doctors, clinics and hospitals work more efficiently.