Senior Marketing Data Analyst

The role

The Senior Marketing Data Analyst will develop marketing analytics to power informed decisions. They will partner with data engineers, product data, and business intelligence teams to create foundational data structures. The role involves building dashboards, driving insight generation, and managing data quality.

What you will do

• Build data products that are stable, scalable, and performant
• Lead data quality issue analysis and resolution action plans and governance
• Develop data solutions that meet Marketing stakeholder business objectives
• Provide thought leadership for complex problems requiring a data science approach
• Build scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and explain impact to business stakeholders
• Conduct ad-hoc data analysis and reporting requests using data blending
• Structure and present analyses to executives and key stakeholders

Required qualifications

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 5-7 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable ROI and sales conversion and revenue improvements
• Advanced analytics capabilities using SQL, Tableau/Power BI/Qlik Sense, and Excel
• Experience with data pipeline and warehouse tools
• DBT experience required
• Experience translating technical terms and explaining complex analysis to business stakeholders
• Experience working with B2B sales motion
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow through
• Insatiable appetite to learn and grow
• Strong level of business English

Nice to have

• Account-based marketing experience
• Experience with analyzing data from Hubspot and Salesforce
• Proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian
• Preference to be in Europe

Benefits

• Healthcare insurance
• Gym memberships
• Mental health support
• Vacation time
• Birthday time off
• Meal vouchers (ticket restaurant)
• Transport allowances
• Extended parental leave
• Career growth opportunities

Before you apply

• Must already have the legal right to work in your country of residence or the location of the role
• We are not able to sponsor visas for this position
• Process includes an Intro Chat, Hiring Manager Interview, Business Case take-home exercise, and potentially a final interview

About the company

Docplanner Group is the world's largest healthcare platform, connecting 24 million patients with 280k doctors across 13 countries. They provide marketplaces, SaaS and AI tools to help doctors, clinics and hospitals work more efficiently.