UGC Growth Lead

The role

The UGC Growth Lead will build, manage, and scale the entire UGC program. You will work with the founders on growth and content strategy to turn organic UGC into a user acquisition channel.

What you will do

• Build a UGC recruitment pipeline
• Manage and scale the full UGC creator roster
• Own and streamline the complete workflow from briefs to payments
• Turn formats and references into simple briefs
• Set the creative bar and give actionable feedback
• Run a disciplined weekly testing cadence
• Measure performance by creator, format, and platform
• Build the team, systems, and automation to scale the program

Required qualifications

• Have built or operated a UGC program before
• Have extensive experience as a canvas UGC creator
• Have built a personal audience yourself
• Can explain why content worked or did not work
• Can manage creators and supporting team members
• Are social media native (TikTok, Instagram, YouTube, & FB)
• Use data to decide what to repeat, revise, or stop
• Move quickly and take ownership

Nice to have

• Have driven app installs or activated users through organic content
• Have turned organic winners into paid-social creative
• Have an existing creator network

About the company

Doji is a small, NYC-based team reimagining fashion shopping with AI avatars. They are backed by the investors behind OpenAI, Cursor and SKIMS.