Organic Growth & Discovery Lead (SEO/AEO)

The role

The Organic Growth & Discovery Lead will own onsite and offsite content to make Dave findable in search and AI answer engines. You will manage the content portfolio, channel strategy, and measurement to drive new members at an efficient cost.

What you will do

• Define the strategy and roadmap for organic discovery across search and AI answer engines.
• Own the onsite content portfolio including topical authority, keyword research, and editorial roadmap.
• Write and edit content to a publishable standard.
• Manage offsite content and authority through forums, communities, and third-party sources.
• Manage visibility in AI answer engines like ChatGPT, Claude, Perplexity, and Gemini.
• Partner with Product and Martech leads on technical discoverability.
• Build reporting to tie organic and AI-sourced traffic to installs and new members.
• Maintain trust signals including E-E-A-T, sourcing, and factual accuracy.
• Align organic practices with fintech regulatory requirements and brand safety standards.

Required qualifications

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing.
• At least 2 years of hands-on work on AEO, GEO, or AI search optimization.
• Track record of leading cross-functional initiatives for consumer products/b2c.
• Demonstrated success growing organic into an acquisition channel measured against business outcomes and cost efficiency.
• Onsite content strategy depth including building topical authority and directing writers.
• Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR.
• Current, hands-on experience improving visibility in AI answer engines.
• Technical and data fluency to read site audits and pull data in GA4, Search Console, spreadsheets, or SQL.

Nice to have

• Fintech or financial services industry experience
• Experience with programmatic or templated content at scale
• Familiar with organic strategies for App channels (App Store Optimization, etc)

Benefits

• Opportunity to tackle tough challenges and help people reach financial goals
• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events

About the company

Dave is a financial app on a mission to build products that level the financial playing field. It is a leading innovator in the U.S. financial services sector offering products designed to meet the credit needs of those underserved by traditional financial institutions.