Head of Marketing

The role

The Head of Marketing will define positioning, messaging, and use cases for Dakota's products. This founding leadership role involves building a content-led GTM engine and partnering with sales and product to improve conversion.

What you will do

• Define and evolve positioning, messaging and use cases
• Clarify product differentiation and customer solutions
• Own content production and support customer conversion
• Create and iterate key assets using AI, contractors and partners
• Partner with sales and product to understand objections and increase buyer clarity
• Adjust messaging, use cases, and campaigns based on field feedback
• Establish lightweight workflows, metrics, and operating cadence
• Use modern tools, including AI, to increase leverage

Required qualifications

• Comfortable marketing complex, trust sensitive, or regulated products
• Can balance hands-on execution with setting direction and leading through influence

Nice to have

• First or early marketing hire at a startup
• Owned a 0–1 GTM effort inside a larger company
• Strong product marketing instincts
• Worked closely with sales
• Managed a small team or led others before

Benefits

• Competitive salary and equity
• Employee-friendly equity terms (extended exercise)
• Remote work, no commuting to the office
• Paid co-working space/desk at an office
• Health, dental, and vision insurance
• Regular team events and off-sites

About the company

Dakota is a stablecoin infrastructure platform powering modern financial products through regulated money movement, stablecoin orchestration, and cross-border settlement. It is a remote first team across North America and Europe.