Dandy

Regional Marketing Manager

Spain - Barcelona, Remote. Posted 19 days ago

The role

The Regional Marketing Manager will act as the strategic marketing lead for the Iberia region. You will develop regional go-to-market strategies, drive pipeline generation, and localize global positioning to meet local market needs.

What you will do

  • Develop and execute regional marketing strategy to drive awareness and pipeline.
  • Adapt global messaging and campaigns for regional customer segments.
  • Align regional market with central marketing organization.
  • Partner with regional sales and account management teams.
  • Define regional campaign priorities and partner with central teams.
  • Plan and execute local marketing events.
  • Surface regional insights and competitive intelligence.
  • Execute and optimize high-impact regional marketing programs.

Required qualifications

  • 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
  • Spanish and English required
  • English fluency is required for global collaboration
  • Strong commercial acumen
  • Experience operating cross-functionally in fast-paced, matrixed organizations
  • Ability to balance strategic thinking with hands-on execution
  • Strong communication and stakeholder management skills
  • Experience supporting or executing local events, field marketing initiatives, or customer activations
  • Analytical mindset with experience using performance data

Nice to have

  • Catalan preferred
  • Experience supporting both SMB and Enterprise go-to-market motions
  • Background in multi-region or localized marketing strategy
  • Experience partnering closely with sales leadership or regional GMs
  • Familiarity with direct response, lifecycle, and multi-channel demand generation programs
  • Experience in high-growth environments
  • Experience in the healthcare industry and/or medical marketing

Benefits

  • healthcare
  • dental
  • mental health support
  • parental planning resources
  • retirement savings options
  • generous paid time off

About the company

Dandy is transforming the dental industry by building an operating system for dental offices through technology. The company aims to simplify and modernize every function of the dental practice.