Darkroom
Director, Creative Strategy
New York, Remote. Posted 2 months ago
The role
You will lead high-tempo creative strategy and direction for full-funnel ad programs on platforms like Meta and TikTok. You will manage designers and editors to deliver a high volume of performance creative assets including static ads, video, and motion graphics.
What you will do
- Lead high-tempo creative strategy and direction for full-funnel ad programs.
- Design the testing roadmap including hypotheses and win conditions.
- Own ad copy for US-based clients.
- Lead organic content strategies for Instagram and TikTok.
- Deliver expert advice, concepts, directions, and briefs for short-form video.
- Translate marketing strategy and performance data into ad concepts.
- Brief Designers and Editors on the creation of assets.
- Present creative work to stakeholders and clients.
- Monitor performance data to inform creative iterations.
- Assist with establishing processes, systems, and testing frameworks.
Required qualifications
- 2+ years in a Director-level or equivalent leadership role.
- 4+ years of creative strategy work on performance ad programs.
- Experience working on short form video and statics.
- Experience with Meta performance creative ads.
- Digital portfolio showcasing performance ad work including short-form video, motion, and statics.
- Ability to storyboard, cut, and ship ads.
- Proficiency in Figma including Auto Layout, components, and systems.
- Strong in Adobe Creative Suite.
- Ability to use tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar.
- Excellent communication in writing and when presenting to clients.
Benefits
- Unlimited PTO + US holidays
- Company-sponsored medical, dental, and vision coverage
- 401(k) program with company match
- Profit-sharing opportunities
- Flexible parental leave
Before you apply
- Must have Meta performance creative ad experience
- Must provide a portfolio link with performance context
About the company
Darkroom is a growth marketing firm that uses a universal AI commerce layer called Shadow to deliver creative output and revenue generation. It is a fast-growing private company and performance media agency.