Senior Paid Social Specialist

The role

You will lead performance-driven paid social campaigns across platforms like Meta, TikTok, Pinterest, and CTV. You will manage the full lifecycle of campaigns, including strategy, execution, and scaling accounts to drive revenue.

What you will do

• Plan, develop, and implement paid media strategies focused on Paid Social.
• Conduct brand and website audits to identify marketing opportunities.
• Manage 5-10 Paid Media accounts with aggregate monthly spends between $80,000 - $3M.
• Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights.
• Implement real-time ad-buying decisions across multiple platforms.
• Develop quarterly strategies based on success metrics and projections.
• Conduct competitive research and deep dives into brand identity.
• Deliver projections and forecasts to meet client needs.
• Develop, test, and optimize advertisement copy and short form video creative.
• Engage with e-commerce P&Ls and financial metrics.

Required qualifications

• 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific.
• 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections.
• Experience with core e-commerce revenue drivers including CPA, CAC, iROAS, aMER, TSR, CTR, and Hold Rate.
• Mastery of the e-commerce marketing funnel.

Benefits

• Unlimited PTO
• Local holidays
• Remote-First Culture
• Flexible parental leave
• Exposure to interdisciplinary work

About the company

Darkroom is a growth marketing firm that uses a model built for speed, intelligence, and measurable impact. It is a human services company powered by Shadow, a universal AI commerce layer.