Lifecycle Manager

The role

You will own email and lifecycle marketing across Shadow, Darkroom, and the CEO's personal newsletter. You will build direct funnels, manage onboarding and nurture sequences, and write all email copy.

What you will do

• Build the direct funnel for Shadow from content to signup
• Own onboarding, activation, and product education sequences for Shadow
• Run follow-up for demos, webinars, and launches
• Build prospect and client nurture by service line for Darkroom
• Own the strategy behind the biweekly newsletter
• Turn the CEO's LinkedIn and X audience into an owned list
• Keep the sales team supplied with follow-up sequences
• Own segmentation, list hygiene, deliverability, and compliance
• Write email copy
• Report on signups and pipeline produced by flows

Required qualifications

• Real understanding of B2B
• Genuine experience building lifecycle or email programs yourself
• Platform-agnostic
• Strong writing
• Able to work across three audiences in the same week
• AI-native
• Comfortable owning the function from the ground up

Nice to have

• Hands-on ESP experience: Klaviyo, HubSpot, beehiiv, Substack, Mailchimp
• You have marketed a SaaS or software product to a business audience
• Agency, ecommerce, or performance marketing background
• You have built a newsletter or an owned audience of your own
• Familiarity with Notion

Benefits

• Unlimited PTO
• Local holidays
• Remote-First Culture
• Parental Leave
• Growth opportunities

About the company

Darkroom is a growth marketing firm that uses Shadow, a universal AI commerce layer, to deliver results across the customer journey. It is a fast-growing private company and performance media agency.