Senior Paid Search Specialist

The role

You will plan, develop, and implement paid media strategies focused on Paid Search to drive brand visibility and user acquisition. You will manage 6-10 accounts across platforms like Google, YouTube, Bing, and emerging AI search platforms.

What you will do

• Plan, develop, and implement comprehensive paid media strategies focused on Paid Search.
• Conduct brand and website audits to identify marketing opportunities.
• Develop innovative paid search strategies blending traditional search, YouTube, and emerging AI search.
• Conduct competitive research for success in the ad space and audience targeting.
• Manage 6-10 Paid Media accounts with aggregate monthly spends between $20,000 - $3M.
• Utilize Platform Ad Managers, third-party reporting tools, and AI to increase client revenues.
• Implement real-time, proactive, and reactionary ad-buying decisions.
• Develop quarterly strategies based on success metrics, ad spends, and projections.
• Manage client expectations and brainstorm new marketing initiatives, creative assets, and copy.
• Deliver projections and forecasts for client quarterly strategy.

Required qualifications

• Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.
• 4+ years minimum of paid media advertising experience within Paid Search, Google in specific.
• 3+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
• Experience with all core e-commerce revenue drivers, reporting on metrics like CPA, CAC, iROAS, aMER, CPM.

Benefits

• Unlimited PTO + US holidays
• Company-sponsored medical, dental, and vision coverage
• 401(k) program with company match
• Profit-sharing opportunities
• Flexible parental leave

About the company

Darkroom is a growth marketing firm that uses a human services model powered by Shadow, a universal AI commerce layer. It is a fast-growing private company and performance media agency.