Director, Growth Strategy

The role

You will manage a portfolio of consumer brands by developing integrated growth strategies and full funnel advertising efforts. You will act as both a management consultant and a marketing strategy leader, directing teams of designers, marketers, and analysts.

What you will do

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Develop campaigns where all marketing channels work together.
• Work on financial projections, budgets, P&L, and other financial documents.
• Work with the data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with the Darkroom Finance team to project client spend and increase it based on performance.
• Leverage data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts.
• Work with Darkroom success to develop fractional and dedicated marketing org charts.
• Manage the relationship with the client and scale ad accounts upwards of $1M USD per month.
• Own full funnel advertising efforts, including weekly client team touch-bases and QBRs.

Required qualifications

• 10+ years of paid media experience
• Minimum of 7 years in DTC or E-Commerce
• Master of the DTC P&L
• Ability to engage in discussions around contribution margin, new customer revenue, and repeat revenue
• Understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma
• Willingness to understand and master how integrated paid media drives growth impact on other channels like Amazon and Retail
• Master of constructing e-commerce funnels
• Acute attention to detail
• Capable of project managing large teams with various functions
• Able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
• Proficient in financial projections and dealing with P/Ls
• Knowledge of the entire acquisition marketing landscape including tools, metrics, and attribution methodologies

Nice to have

• Experience in online sales channel strategies; Shopify, Amazon, third-party fulfillment, and wholesale
• Understand media measurement and the differences between MTA, MMM, and In Platform attribution

Benefits

• Unlimited PTO + US holidays
• Company-sponsored medical, dental, and vision coverage
• 401(k) program with company match
• Profit-sharing opportunities
• Flexible parental leave

Before you apply

• The hiring process typically follows three stages: phone screen, hiring manager, and Executive calls.

About the company

Darkroom is a growth marketing firm that uses a universal AI commerce layer called Shadow to deliver results for consumer brands. It is an Inc. 5000 company and a performance media agency.