Darkroom

Associate Director, Paid Social

New York, Remote. Posted 4 months ago

The role

You will lead paid social strategy and performance for a portfolio of high-growth U.S. brands. You will manage a team of practitioners and serve as a strategic advisor to senior client stakeholders.

What you will do

  • Own and drive overarching paid social strategy for high-growth U.S. brands.
  • Serve as executive point of contact for senior client stakeholders.
  • Partner with the Managing Director to define team OKRs and capacity planning.
  • Lead development of annual and quarterly paid media plans.
  • Oversee campaign architecture and optimization for 8–15 accounts.
  • Drive performance across Meta, TikTok, Pinterest, Axon, and CTV.
  • Establish and enforce rigorous KPI frameworks.
  • Architect attribution models in partnership with Analytics.
  • Guide clients and internal teams on creative strategy and testing.
  • Manage, coach, and develop a team of Paid Social Managers and Specialists.

Required qualifications

  • 10+ years of paid media advertising experience.
  • 7+ years specializing in Paid Social and Meta.
  • 7+ years managing paid social advertising for high-growth consumer brands with aggregate monthly spends of $1M+.
  • Experience leading and developing a team of 3+ paid media practitioners.
  • Proven track record of scaling Meta ad accounts beyond $1M USD/month.
  • Executive-level client management skills.
  • Expert-level command of Meta Ads Manager.
  • Familiarity with TikTok Ads, Pinterest, and emerging social commerce platforms.
  • Mastery of e-commerce performance metrics (CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, Hold Rate).
  • Expertise in full-funnel creative strategy.
  • Strong background in data-derived decision-making, budget forecasting, and spend projection modeling.
  • Comfort engaging with e-commerce P&Ls and financial performance metrics.

Benefits

  • Unlimited PTO + US holidays
  • Company-sponsored medical, dental, and vision coverage
  • 401(k) program with company match
  • Profit-sharing opportunities
  • Flexible parental leave

About the company

Darkroom is a growth marketing firm that uses a model built for speed, intelligence, and measurable impact. It is a human services company powered by Shadow, a universal AI commerce layer.