Deepgram
Marketing & GTM Data Analyst
USA - Remote. Posted 21 days ago
The role
As the first Marketing & GTM Data Analyst, you will build the reporting and analytics function. You will own GTM KPI definitions, automate analytics with AI agents, and measure marketing campaigns and sales plays.
What you will do
- Automate recurring GTM analytics by designing and improving AI agents
- Own Marketing and GTM KPI definitions, calculation logic, and weekly reports
- Measure marketing campaigns and SDR/AE sales plays using cohort analysis
- Create reusable campaign and sales play reporting templates
- Own Dreamdata and evolve attribution practices
- Evaluate and improve MQL, PQL, and account intent scoring models
- Define and report partner and business development performance
- Define GTM source-of-truth datasets with Data Engineering and Decision Intelligence
Required qualifications
- Turns vague or complex requests into clear, answerable questions
- Understands the B2B funnel and how different motions interact
- Writes strong SQL directly in a warehouse and across Salesforce objects
- Reconciles messy data across systems
- Has owned or improved a multi-touch attribution setup and reconciled it with CRM data
- Evaluates or tunes lead, PQL, or account scoring models
- Operates AI-native: builds AI agents or agentic workflows for analytics
- Builds dashboards and recurring reports in a BI tool
- Owns KPI definitions
Nice to have
- Typically ~3–5 years in marketing analytics, GTM or revenue analytics, or a similar analytical role at a B2B SaaS company, or equivalent demonstrated experience
- Hands-on with Dreamdata, HockeyStack, Bizible, or a similar attribution tool, plus HubSpot and Salesforce reporting
- Python, and experience with dbt, semantic layers, or metric stores
- Worked with intent data or partner attribution
- Experience at a usage-based, developer-focused, or product-led business
About the company
Deepgram is a research company that productizes as fast as possible. Their speech models and real-time infrastructure power AI systems for more than 5,000 organizations.