Senior Marketing Events Manager

The role

This person will own the strategy, planning, and execution for user summits, trade shows, and field events. They will manage event budgets, lead cross-functional planning, and oversee end-to-end production and logistics.

What you will do

• Own strategy, planning, execution, and post-event optimization for user summits, trade shows, and field events
• Build and manage event plans including selection, sponsorship, audience strategy, budget, and staffing
• Lead cross-functional planning with growth marketing, sales, customer success, and other stakeholders
• Translate company priorities into event objectives, success metrics, and staffing plans
• Own event budgets, manage forecasts, and negotiate with vendors
• Lead event production and logistics including venue, registration, AV, booth design, and onsite operations
• Set standards for pre-event and post-event execution including sales enablement and lead capture
• Create post-event readouts connecting investment to pipeline and engagement
• Develop scalable event playbooks, project plans, and templates
• Guide supporting team members, contractors, and agency partners

Required qualifications

• 8+ years of B2B event marketing experience
• Proven experience owning complex events end to end
• Strong business judgment and comfort making decisions in ambiguous situations
• Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership
• Revenue-focused mindset with experience partnering with sales and marketing operations
• Excellent written and verbal communication skills
• Experience improving event processes, reporting, templates, or operating rhythms
• Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar

Nice to have

• SaaS, enterprise software, ABM, martech, or another high-growth B2B environment

Benefits

• Group Medical, Personal Accident, and Term Life Insurance
• Preventive healthcare covering dental, vision, and OPD needs
• Mental health support
• Fitness benefit
• Car lease policy
• Gratuity

Before you apply

• We are not accepting unsolicited resumes or outreach from third-party recruiting agencies

About the company

Demandbase is a pipeline AI platform that empowers GTM teams to automate growth at scale. The company has offices in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.