Senior Product Manager, AI Adoption & Growth

The role

This person will own the customer journey from discovery to commercial expansion for Demandbase's AI-native application. They will define product-led growth strategies and manage the end-to-end adoption funnel.

What you will do

• Define the product-led growth strategy for the AI-native application
• Own the end-to-end adoption funnel across discovery, activation, repeat use, and expansion
• Identify behaviors representing meaningful customer value
• Partner with application PMs to remove friction and introduce relevant capabilities
• Design and run product experiments involving onboarding, recommendations, and upgrade paths
• Develop lifecycle strategies for new and existing customers across GTM user personas
• Partner with Product Analytics and Data Science to establish instrumentation and experimentation methods
• Partner with Finance, Sales, Customer Success, and Marketing on AI packaging and expansion motions
• Create reusable growth patterns and platform requirements
• Turn successful experiments into durable product experiences

Required qualifications

• 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms
• Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization
• Strong analytical and experimental judgment
• Experience influencing multiple product teams without taking over their roadmaps
• Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes
• Familiarity with enterprise buying and adoption dynamics

Nice to have

• AI product experience

About the company

Demandbase is a pipeline AI platform that empowers GTM teams to automate growth at scale. The company has offices in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.