PR & Communications Manager (Remote Canada)

The role

The PR & Communications Manager will lead day-to-day PR delivery for a portfolio of B2B client accounts. This includes earned media, media relations, press releases, executive positioning, and thought leadership.

What you will do

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels
• Build and maintain strong media relationships across trade, business, and tech press
• Craft compelling narratives and pitches for B2B buyers
• Support executive positioning programs including media training, thought leadership, podcasts, and speaking opportunities
• Assist in influencer and practitioner briefing programs
• Contribute to organic social strategy and content
• Utilize media and social monitoring tools to track trends and opportunities
• Track, measure, and report on program performance against defined KPIs
• Collaborate cross-functionally with other Directive service lines

Required qualifications

• 4–7 years of experience in PR and communications
• Strong written and verbal communication skills
• Agency experience required
• Demonstrated track record of earning meaningful media coverage
• Strong media relationships and the ability to build new ones quickly
• Hands-on experience with executive thought leadership programs
• Ability to translate complex B2B narratives into pitches and stories
• On the pulse of industry news and trends across media and social media
• Comfort using AI tools to sharpen research, targeting, and workflows
• Willingness to travel to visit clients on an as-needed basis
• Continuously strengthen PR expertise through proactive independent learning
• Must have established and current work authorization and permanently reside in Canada

Nice to have

• B2B or B2B tech experience strongly preferred
• Bachelor's degree in public relations or communications preferred

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid medical plan for employee and 50% contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country

About the company

Directive is the leading marketing agency for B2B and a partner for enterprise brands tackling complex marketing challenges.