Directive

Account Strategist, Commerce (Remote Canada)

Remote - Canada. Posted 12 days ago

The role

The Strategist, Shopping & Marketplace owns the strategy and performance of Shopping Ads and general paid search and paid social activations. This person leads strategy for mid-market and enterprise B2B manufacturers and distributors while directing Specialist execution.

What you will do

  • Lead Shopping and Paid Search & Social strategy and execution
  • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
  • Translate channel performance into P&L impact for client executives
  • Direct feed strategy in Feedonomics or GoDataFeed
  • Build Shopping and Performance Max campaigns
  • Enforce cross-channel exclusion logic
  • Build full-funnel paid search and paid social strategies
  • Design audience and targeting architecture for B2B buyers
  • Direct creative strategy and testing roadmaps
  • Own measurement and attribution across channels

Required qualifications

  • 4+ years managing paid media
  • 2+ years of direct Shopping/feeds and/or Amazon experience
  • Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
  • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
  • Experience with B2B clients or high-SKU catalog environments
  • Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
  • Strong written and verbal communication
  • Comfort presenting to C-suite buyers
  • Comfort working inside a consultative sales motion and contributing to audit and proposal work
  • Ability to remain stationary for extended periods
  • Ability to observe and interpret written/verbal communication
  • Reliable internet access

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage
  • 100% employer-paid plan for you and 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Membership to Headspace
  • Physical therapy through Omada
  • Thousands of Aaptiv virtual workouts
  • Complimentary One Medical membership
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Your Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave

Before you apply

  • For global locations, you must have established and current work authorization and permanently reside in that country

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.