Directive
Account Strategist, Commerce (Remote Canada)
Remote - Canada. Posted 12 days ago
The role
The Strategist, Shopping & Marketplace owns the strategy and performance of Shopping Ads and general paid search and paid social activations. This person leads strategy for mid-market and enterprise B2B manufacturers and distributors while directing Specialist execution.
What you will do
- Lead Shopping and Paid Search & Social strategy and execution
- Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
- Translate channel performance into P&L impact for client executives
- Direct feed strategy in Feedonomics or GoDataFeed
- Build Shopping and Performance Max campaigns
- Enforce cross-channel exclusion logic
- Build full-funnel paid search and paid social strategies
- Design audience and targeting architecture for B2B buyers
- Direct creative strategy and testing roadmaps
- Own measurement and attribution across channels
Required qualifications
- 4+ years managing paid media
- 2+ years of direct Shopping/feeds and/or Amazon experience
- Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
- Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
- Experience with B2B clients or high-SKU catalog environments
- Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
- Strong written and verbal communication
- Comfort presenting to C-suite buyers
- Comfort working inside a consultative sales motion and contributing to audit and proposal work
- Ability to remain stationary for extended periods
- Ability to observe and interpret written/verbal communication
- Reliable internet access
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Membership to Headspace
- Physical therapy through Omada
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
Before you apply
- For global locations, you must have established and current work authorization and permanently reside in that country
About the company
Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.