Programmatic Strategist (Remote Canada)

The role

The Programmatic Strategist manages programmatic clients through campaign builds, optimization, and reporting across channels like Display, Native, Video, and Audio. This client-facing role involves creating custom strategies and communicating with internal stakeholders and clients.

What you will do

• Create comprehensive media strategies with internal teams.
• Leverage first-party and third-party data for audience targeting.
• Develop and implement programmatic campaigns across DSPs.
• Monitor and optimize campaigns for performance and pacing.
• Generate and analyze performance reports.
• Identify and resolve campaign performance and delivery issues.
• Coordinate with creative, analytics, and account teams.
• Serve as the primary point of contact for clients.
• Present campaign plans and strategic recommendations to clients.

Required qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs
• Proven track record in Programmatic media planning, buying, and building measurement frameworks
• Strong understanding of how programmatic and other channels work together to surpass client KPIs
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
• Strong cross-collaboration skills
• Excellent interpersonal and communication abilities
• Solid analytical ability
• Exceptional attention to detail
• Results-oriented mindset
• Ability to remain stationary for extended periods
• Reliable internet access

Nice to have

• B2B experience
• Experience in TTD and DV360

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country.

About the company

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive pipeline and scale brands in SaaS and B2B industries.