Strategist, Paid Media & Shopping (Remote Canada)

The role

The Strategist, Shopping & Marketplace owns the strategy and performance of Shopping Ads and general paid search and paid social activations. This person leads client engagements, directs Specialist execution, and contributes to the practice methodology.

What you will do

• Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
• Translate channel performance into P&L impact for client executives
• Direct feed strategy in Feedonomics or GoDataFeed
• Build Shopping and Performance Max campaigns
• Enforce cross-channel exclusion logic
• Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok
• Design audience and targeting architecture for B2B buyers
• Direct creative strategy and testing roadmaps
• Own measurement and attribution across channels

Required qualifications

• 4+ years managing paid media
• 2+ years of direct Shopping/feeds and/or Amazon experience
• Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable)
• Hands-on fluency in Amazon Seller Central / Vendor Central
• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Experience with B2B clients or high-SKU catalog environments
• Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
• Strong written and verbal communication
• Comfort presenting to C-suite buyers
• Comfort working inside a consultative sales motion and contributing to audit and proposal work
• Must be able to remain stationary for extended periods
• Must be able to observe and interpret written/or verbal communication

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.