Directive

Paid Media Lead (Remote US) - Future Opening

Remote - United States. Posted 18 days ago

The role

The Paid Media Lead oversees and leads a collection of Paid Media accounts. You will create and manage custom client strategies and execute PPC advertising campaigns across multiple platforms.

What you will do

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Communicate weekly with vendors or operational partners
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Confirm lead routing is accurate within a CRM
  • Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads
  • Work directly with Associate Director to ensure goals are achieved
  • Responsible for personal productivity and utilization

Required qualifications

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • Must be able to remain stationary for extended periods
  • Must have reliable internet access and a professional background

Nice to have

  • A unique perspective on how to drive value for SaaS

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage
  • 100% employer-paid plan for you and 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Membership to Headspace
  • Gympass
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Your Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure

About the company

Directive Consulting is the performance marketing agency for SaaS and Tech companies. They use Customer Generation, a marketing methodology developed by them, which focuses on SQLs and Customers.