GEO & SEO Strategist (Remote Canada)

The role

The Content Strategist is a client-facing role responsible for creating and managing custom client strategies. You will deliver day-to-day client deliverables and communicate with both clients and internal stakeholders.

What you will do

• Create custom strategies and implement best practices for clients
• Craft creative briefs and content campaigns based on competitor and audience insights
• Set client goals using Google Analytics, CRM, SEMRush, and Ahrefs
• Execute planned strategies and delegate tasks using Asana
• Partner with Project Managers to ensure tasks are completed and due dates are met
• Work with content writers and designers to complete content campaigns
• Build and maintain relationships with clients as a consultant
• Proactively communicate timeline expectations and goal progress to clients
• Report on progress through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews
• Identify opportunities for client growth and referrals

Required qualifications

• Proven track record of implementing SEO principles and content strategy
• Ability to analyse website traffic and SEO metrics using Google Analytics
• Strong Communication skills for client facing and stakeholder management
• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog
• Proven organisational, project, and time management skills
• Enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have B2B tech and/or SaaS experience
• Must have established and current work authorization in Canada
• Must permanently reside in Canada
• Ability to remain stationary for extended periods
• Reliable internet access and a professional background

Nice to have

• Learning how AI and automation can enhance marketing and operations

Benefits

• Set living wage
• Medical, dental, vision, disability, and life insurance
• 100% employer-paid plan for employee
• 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

Before you apply

• Must have established and current work authorization in Canada
• Must permanently reside in Canada

About the company

Directive Consulting is a B2B marketing agency that uses its DiscoverabilityOS™ methodology to align brand and demand. The company operates through three divisions: Performance, Communications, and Commerce.