Programmatic Strategist (Remote US)

Remote - United States. Posted 10 days ago

The role

The Programmatic Strategist manages programmatic clients through campaign builds, optimization, and reporting across channels like Display, Native, Video, and Audio. This client-facing role involves creating custom strategies and communicating with internal stakeholders and clients.

What you will do

Create media strategies that align with client objectives
Leverage first-party and third-party data for audience targeting
Develop and implement programmatic campaigns across DSPs
Monitor and optimize campaigns for performance and pacing
Generate and analyze performance reports
Identify and resolve campaign performance and delivery issues
Work with creative, analytics, and account teams
Serve as the primary point of contact for clients
Present campaign plans and strategic recommendations to clients

Required qualifications

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
Hands-on expertise in media buying in DSPs
Proven track record in Programmatic media planning, buying, and building measurement frameworks
Strong understanding of how programmatic and other channels work together to surpass client KPIs
Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
Strong cross-collaboration skills
Excellent interpersonal and communication abilities
Solid analytical ability
Exceptional attention to detail
Results-oriented mindset
Ability to remain stationary for extended periods
Reliable internet access

Nice to have

B2B experience
Experience in TTD and DV360

Benefits

Medical, dental, vision plans, disability, and life insurance coverage
100% employer-paid plan for employee
50% employer contribution for dependents
Access to certified therapists through Spring Health
Membership to Headspace
Gympass
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match

About the company

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive pipeline and scale brands in SaaS and B2B industries.