Directive

AEO & SEO Strategist (Remote Canada)

Remote - Canada. Posted 9 days ago

The role

The Content Strategist is a client-facing role responsible for creating and managing custom client strategies. You will handle day-to-day deliverables and communicate with clients and internal stakeholders to achieve marketing goals.

What you will do

  • Create custom strategies and implement best practices for clients
  • Craft creative briefs and content campaigns based on competitor and audience insights
  • Set client goals using Google Analytics, CRM, SEMRush, and Ahrefs
  • Execute planned strategies and delegate tasks using Asana
  • Partner with Project Managers to ensure tasks are completed and due dates are met
  • Work with content writers and designers to complete content campaigns
  • Build and maintain relationships with clients as a consultant
  • Proactively communicate timeline expectations and goal progress to clients
  • Report progress through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews
  • Identify opportunities for client growth through upsells, cross-sells, and referrals

Required qualifications

  • Proven track record of success in SEO principles and content strategy
  • Ability to analyse website traffic and SEO metrics using Google Analytics
  • Strong communication skills for client-facing relationship management
  • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog
  • Proven organisational, project, and time management skills
  • Agency experience
  • B2B tech and/or SaaS experience
  • Ability to remain stationary for extended periods
  • Reliable internet access
  • Professional background

Nice to have

  • Enthusiasm for digital marketing, SEO and Content
  • Driven to stay ahead of industry trends, including AI and automation

Benefits

  • Set living wage
  • Medical, dental, vision, disability, and life insurance
  • 100% employer-paid plan for employee and 50% for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Gympass
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Your Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match

Before you apply

  • Must have established and current work authorization in Canada
  • Must permanently reside in Canada

About the company

Directive Consulting is a B2B marketing agency that uses its DiscoverabilityOS™ methodology to align brand and demand. The agency operates through three divisions: Performance, Communications, and Commerce.