Senior Revenue Operations Manager (Remote Canada)

The role

You will own the CRM architecture and go-to-market systems for the internal marketing team. You will manage lead routing, attribution, reporting, and the MarTech stack to support sales and marketing functions.

What you will do

• Own CRM architecture across Salesforce and HubSpot
• Run lead routing and scheduling end to end
• Own attribution strategy
• Report weekly and monthly on full-funnel performance
• Protect data integrity
• Own email marketing end to end
• Build and optimize inbound and outbound programs
• Manage the MarTech stack and its budget
• Partner with marketing on campaigns and thought leadership
• Support sales and leadership with analysis

Required qualifications

• 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
• Experience building or rebuilding an ops function
• Advanced Salesforce admin skills
• Deep HubSpot experience
• Hands-on experience with lead routing and scheduling tools like LeanData and Chili Piper
• Strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking
• Ability to build funnel reporting and pacing models in Salesforce and Google Sheets
• Experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier
• Experience managing vendor relationships, renewals, and MarTech budgets
• Must have established and current work authorization and permanently reside in Canada
• Must be able to remain stationary for extended periods
• Must have reliable internet access

Nice to have

• HubSpot and/or Salesforce certification
• Using AI agents or LLMs to automate ops workflows
• Agency or professional services experience

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

About the company

Directive is a remote-first team of performance marketers driving growth for B2B SaaS and tech companies. They focus on data-backed strategy and execution across Paid Media, SEO, CRO, Creative, and RevOps.