Content Strategist (Remote Canada)

The role

The Content Strategist is a client-facing role responsible for creating and managing custom client strategies. You will handle day-to-day deliverables and communicate with clients and internal stakeholders to achieve marketing goals.

What you will do

• Create custom strategies and implement best practices for clients.
• Craft creative briefs and content campaigns based on competitor and audience insights.
• Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs.
• Execute planned strategies and manage tasks using Asana.
• Delegate tasks to specialists, clients, and project managers.
• Work with content writers and designers to complete campaigns.
• Build and maintain relationships with clients.
• Proactively communicate timeline expectations and goal progress to clients and leadership.
• Report progress through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews.
• Identify opportunities for client growth and referrals.

Required qualifications

• Proven track record of success in SEO principles and content strategy including keyword research, on-page optimization, and link building.
• Ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills for client-facing relationship management.
• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools.
• Proven organisational, project, and time management skills.
• Enthusiasm for digital marketing, SEO and Content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Ability to remain stationary for extended periods.
• Ability to observe and interpret written and/or verbal communication.
• Reliable internet access.
• Professional background.

Nice to have

• Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations.

Benefits

• Set living wage
• Medical, dental, vision, disability, and life insurance coverage
• 100% employer-paid plan for employee and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country.

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.