Head of Programmatic (Remote Canada)

The role

The Associate Director, Programmatic Strategy & Activation will own the expansion of programmatic service offerings and drive the strategic vision of the department. This person will develop programmatic strategies, manage partner relationships, and collaborate cross-functionally to align with business objectives.

What you will do

• Develop and implement comprehensive programmatic strategies
• Collaborate cross-functionally to align programmatic initiatives with business objectives
• Establish and analyze key performance indicators
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader within the organization

Required qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding of how programmatic and other channels work together to surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks
• Recent, hands-on expertise in building and optimizing campaigns in DSPs
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and Programmatic subject matter expertise
• Strong cross-collaboration skills
• Solid analytical ability
• Exceptional attention to detail

Nice to have

• experience in TTD, Nexxen and DV360

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you
• 50% employer contribution for your dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country

About the company

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive pipeline and scale brands in SaaS and B2B industries.