Head of Channel Strategy (Remote CAD)

The role

You will lead strategic planning for Performance Marketing engagements by connecting business goals, audience insights, and channel strategy. You will uncover insights to create integrated performance marketing plans that align paid media, creative, and analytics.

What you will do

• Lead research into client businesses, customer profiles, and competitors.
• Synthesize customer interviews and market research into strategic insights.
• Map the B2B buying journey to identify decision points and opportunities.
• Lead integrated strategic planning within Performance Marketing.
• Define audience, positioning, messaging, and channel sequencing.
• Partner with paid media, design, copy, and analytics specialists.
• Write strategic and creative briefs.
• Facilitate planning workshops and working sessions.
• Own strategic planning direction for assigned engagements.
• Translate business objectives into a measurement framework.

Required qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• Demonstrated ownership of complex client strategies.
• A portfolio demonstrating strategic leadership.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements and advise senior client stakeholders.
• Strong understanding of how brand, demand generation, and customer experience contribute to business growth.
• Ability to connect marketing recommendations to commercial priorities, budgets, and execution plans.
• Confidence interpreting quantitative and qualitative evidence.
• Hands-on familiarity with research, audience intelligence, analytics, and planning tools.
• Ability to use AI responsibly for research and synthesis.
• Comfort interpreting campaign reporting.
• Strong storyteller and skilled facilitator.

Benefits

• Medical, dental, vision, disability, and life insurance coverage
• 100% employer-paid medical plan for employee
• 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Headspace membership
• Physical therapy through Omada
• Aaptiv virtual workouts
• One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country.

About the company

Directive Consulting is a B2B marketing agency that operates through Performance, Communications, and Commerce divisions. They use a methodology called DiscoverabilityOS™ to align brand and demand across various verticals.