Head of Creative (Remote Canada)

The role

You will lead the Performance Design department, managing the strategic and financial direction alongside the day-to-day development of the team. You will own the creative vision, manage the department P&L, and lead the adoption of AI creative tools.

What you will do

• Own the creative vision and quality standard for the Performance Design department
• Ensure work meets craft and conversion benchmarks
• Review and elevate creative across paid social, display, video, and landing page formats
• Build systems and workflows to support creative output
• Lead, coach, and develop a multidisciplinary team of designers and motion contractors
• Partner with paid media and client success teams
• Represent the department in new business pitches and client conversations
• Own and manage the department P&L
• Lead adoption of AI creative tools across the team

Required qualifications

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
• Proven track record in managing creative teams and balancing creative quality with business outcomes
• Comfortable presenting department strategy and financial projections to VPs and CMOs
• Strong understanding of how a creative department operates as a business
• Direct experience managing or having visibility into P&L, margin, and resourcing decisions
• Hands-on experience with AI creative tools
• Strong communicator with executive presence
• Track record of building trust with creative practitioners and senior leadership
• Reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software
• Must be able to remain stationary for extended periods
• Must be able to operate design and video software on Mac or PC
• Must be able to observe and interpret written and verbal communication consistently

Nice to have

• Experience with platforms like EyeQuant, Creatify, or Superside

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for employee and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Fertility support through Carrott
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)

Before you apply

• Current, permanent work authorization in Canada is required

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.