Paid Social Manager (Remote US) - Future Opening

The role

The Paid Strategist is a client-facing role responsible for day-to-day deliverables and creating custom client strategies. You will build high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

What you will do

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn

Required qualifications

• 2+ years experience working at a performance/digital marketing agency
• Hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Ability to organize, prioritize and manage multiple projects simultaneously

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Fertility support through Carrott
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.