Senior Paid Social Strategist (Remote US) -Future Opening

The role

The Paid Strategist is a client-facing role responsible for creating and managing custom B2B paid social strategies. You will oversee social media accounts and execute advertising campaigns to drive results for clients in Technology, Industrial, and Services markets.

What you will do

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Confirm lead routing is accurate within a CRM
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn

Required qualifications

• 2+ years experience working at a performance/digital marketing agency
• Hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Ability to organize, prioritize and manage multiple projects simultaneously

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Fertility support through Carrott
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)

Before you apply

• Must be able to work from anywhere in the US
• Must be able to remain stationary for extended periods
• Must have reliable internet access and a professional background

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.