Senior Programmatic Manager (Remote Canada)

The role

The Associate Director, Programmatic Strategy & Activation owns the expansion of programmatic service offerings and drives the strategic vision of the department. This person develops programmatic strategies, manages partner relationships, and analyzes KPIs to optimize client growth.

What you will do

• Develop and implement comprehensive programmatic strategies
• Collaborate cross-functionally to align programmatic initiatives with business objectives
• Define KPIs and analyze campaign performance for optimization
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader within the organization
• Support programmatic new business pitches including audits and presentations
• Provide clear POVs and subject matter expertise to support department and L&D

Required qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding of how programmatic and other channels work together to surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks
• Recent, hands-on expertise in building and optimizing campaigns in DSPs
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Strong cross-collaboration skills
• Solid analytical ability
• Exceptional attention to detail
• Results-oriented mindset

Nice to have

• Experience in TTD, Nexxen and DV360

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for employee
• 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match

Before you apply

• For global locations, you must have established and current work authorization and permanently reside in that country

About the company

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive pipeline and scale brands in SaaS and B2B industries.