Director of Creative (Remote Canada)

The role

You will lead the Performance Design department by managing the strategic and financial direction of the team. You will oversee designers, project management, and motion contractors to ensure creative output meets craft and conversion benchmarks.

What you will do

• Own the creative vision and quality standard for the Performance Design department
• Ensure work meets craft and conversion benchmarks
• Review and elevate creative across paid social, display, video, and landing page formats
• Build systems and workflows to support creative output
• Lead, coach, and develop a multidisciplinary team of designers and motion contractors
• Partner with paid media and client success teams to ensure data-informed creative
• Represent the department in new business pitches and client conversations
• Own and manage the department P&L including budgeting, staffing, and tech investments
• Lead adoption of AI creative tools across the team
• Identify emerging technologies to improve efficiency

Required qualifications

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
• Proven track record in managing creative teams and balancing creative quality with business outcomes
• Comfortable presenting department strategy and financial projections to VPs and CMOs
• Strong understanding of how a creative department operates as a business
• Direct experience managing or having visibility into P&L, margin, and resourcing decisions
• Hands-on experience with AI creative tools such as generative image, AI-powered video, or design analytics
• Knows how to integrate AI into real production workflows
• Strong communicator with executive presence
• Track record of building trust with creative practitioners and senior leadership
• Reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software
• Must be able to remain stationary for extended periods
• Must be able to operate design and video software on Mac or PC

Nice to have

• Experience with platforms like EyeQuant, Creatify, or Superside

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for employee and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Fertility support through Carrott
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)

Before you apply

• Current, permanent work authorization in Canada is required

About the company

Directive Consulting is a B2B marketing agency with over a decade of expertise and 420+ B2B brands. They operate through three divisions: Performance, Communications, and Commerce.