Associate Director, Programmatic (Remote US)

Remote - United States. Posted 10 days ago

The role

The Associate Director, Programmatic will own the expansion of programmatic service offerings and drive the strategic vision of the department. This role involves developing programmatic strategies, managing partner relationships, and analyzing campaign performance.

What you will do

Develop and implement comprehensive programmatic strategies
Collaborate cross-functionally to align programmatic initiatives with business objectives
Define KPIs and analyze campaign performance
Manage relationships with programmatic partners, vendors, and platforms
Act as a thought leader within the organization

Required qualifications

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience
Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong understanding of how programmatic and other channels work together to surpass client KPIs
Proven track record in Programmatic media planning and building measurement frameworks
Recent, hands-on expertise in building and optimizing campaigns in DSPs
ABM experience
Experience supporting Programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and Programmatic subject matter expertise
Strong cross-collaboration skills
Solid analytical ability
Exceptional attention to detail

Nice to have

experience in TTD, Nexxen and DV360

Benefits

Medical, dental, vision plans, disability, and life insurance coverage
100% employer-paid plan for employee and 50% employer contribution for dependents
Access to certified therapists through Spring Health
Membership to Headspace
Gympass
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure

About the company

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive pipeline and scale brands in SaaS and B2B industries.