Head of Channel Planning (Remote US)

The role

You will lead strategic planning for Performance Marketing engagements by connecting business goals, audience insights, and channel strategy. You will uncover insights to create integrated performance marketing plans that align paid media, creative, and analytics.

What you will do

• Lead research into client businesses, customer profiles, and competitors
• Synthesize customer interviews and market research into strategic insights
• Map the B2B buying journey to identify decision points and opportunities
• Lead integrated strategic planning within Performance Marketing
• Define audience, positioning, messaging, and channel roles
• Partner with paid media, design, copy, and analytics specialists
• Write strategic and creative briefs
• Facilitate planning workshops and working sessions
• Own strategic planning direction for assigned engagements
• Translate business objectives into a measurement framework

Required qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business
• Portfolio demonstrating strategic leadership
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy
• Ability to independently lead planning engagements and advise senior client stakeholders
• Strong understanding of how brand, demand generation, and customer experience contribute to business growth
• Ability to connect marketing recommendations to commercial priorities, budgets, and execution plans
• Confidence interpreting quantitative and qualitative evidence
• Hands-on familiarity with research, audience intelligence, analytics, and planning tools
• Ability to use AI responsibly for research and synthesis
• Comfort interpreting campaign reporting
• Strong storyteller
• Skilled facilitator

Benefits

• Medical, dental, vision plans, disability, and life insurance
• 100% employer-paid plan for employee and 50% contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Physical therapy through Omada
• Thousands of Aaptiv virtual workouts
• Complimentary One Medical membership
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave

About the company

Directive Consulting is a B2B marketing agency that operates through Performance, Communications, and Commerce divisions. They use a methodology called DiscoverabilityOS™ to align brand and demand.