Principal Product Marketing Manager

The role

You will own the end-to-end GTM strategy and execution for the compliance portfolio. This role involves setting positioning and narrative, running the launch machine, and acting as a connective tissue across multiple departments.

What you will do

• Own end-to-end GTM strategy and execution for compliance launches, framework expansions, and feature rollouts
• Run and continuously improve the NPI process for compliance
• Act as the product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement
• Lead compliance positioning and the category narrative
• Own the GTM communications cadence for compliance
• Produce core internal and external launch assets
• Establish the measurement approach for launches, campaigns, and adoption
• Champion AI-native workflows to accelerate research, content, testing, and execution

Required qualifications

• 10+ years of product marketing experience
• Significant time in SaaS
• Track record of executing complex, multi-team product launches end to end
• Strong project-management instincts
• Deep understanding of enterprise and mid-market buyers across risk, security, compliance, and governance functions
• Excellent written and verbal communication
• Demonstrated cross-functional influence across Product, Sales, RevOps, Enablement, and Marketing leadership
• Comfort operating at both strategic and highly hands-on levels
• Hands-on fluency with AI-enabled workflows (e.g., Claude, Notion AI, Jasper, or similar)

Nice to have

• Experience in cybersecurity, GRC, security tooling, or adjacent enterprise platforms

Benefits

• Stock equity
• Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and dependents
• Wellness benefits and healthcare concierge services
• 401(k) plan
• Company-paid life and disability insurance
• Tax-advantaged spending accounts
• Paid Parental Leave policy after six months of employment
• Kindbody fertility and family-building benefits
• Annual stipends for professional and personal development
• Internal learning opportunities
• Flexible vacation policy
• Paid holidays

About the company

Drata is building the trust layer between great companies by automating compliance, managing risk, and helping organizations prove trust continuously. They are a global crew of 600+ professionals.