Senior Director, Demand Generation

The role

The Senior Director of Demand Generation will lead the strategy, execution, and performance of the demand engine. This person will own pipeline creation across digital, integrated campaigns, and account based programs while leveraging AI as an integrated system.

What you will do

• Build and execute AI systems for multi-channel demand programs.
• Own digital channel performance and campaign orchestration.
• Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
• Partner with content and product marketing to develop messaging and offers.
• Establish reporting on pipeline contribution, ROI, and channel performance.
• Manage and develop a high-performing demand generation team.
• Advance the use of AI as a connected system within demand generation.
• Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff.
• Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems.
• Align with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality.

Required qualifications

• 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
• Proven success driving pipeline through digital, integrated, and multi-channel programs.
• Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
• Experience managing budgets and optimizing for ROI across multiple programs.
• Deep experience partnering with Sales and RevOps in a pipeline-driven organization.
• Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
• Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
• Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.

Benefits

• Stock equity
• Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and dependents
• Wellness benefits and healthcare concierge services
• 401(k) plan
• Company-paid life and disability insurance
• Tax-advantaged spending accounts
• Paid Parental Leave policy after six months of employment
• Kindbody fertility and family-building benefits
• Annual stipends for professional and personal development
• Internal learning opportunities
• Flexible vacation policy
• Paid holidays

About the company

Drata is building the trust layer between great companies by automating compliance, managing risk, and helping organizations prove trust continuously. They are a global crew of 600+ professionals.