Director, Paid Marketing - Subscription (US Remote)

The role

You will be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program. You will partner with marketing, product, design, user insights, data science and finance teams to own KPI development, campaign strategy, budget, and performance measurement.

What you will do

• Build and scale a profitable paid subscriber acquisition program
• Own KPI development, campaign strategy, budget and resource allocation
• Lead strategic roadmapping and prioritize high-impact projects
• Resource cross-functional teams
• Ensure marketing performance is measured with a high degree of confidence
• Develop and align around a break-even model that defines a profitable CPA
• Plan integrated campaigns to drive profitable paid subscriber growth
• Design and execute rapid testing cycles to identify and scale successful tactics

Required qualifications

• 10+ years of professional experience
• 4+ years in a senior leadership role driving profitable app subscription growth
• Deep strategic expertise with a strong hands-on understanding of marketing channels
• Proven track record of launching paid app subscription acquisition programs from the ground up
• Experience working at a consumer-facing tech company with a meaningful US user base
• Skill in developing others
• Ability to apply first-principles thinking to break down ambiguous growth opportunities
• Comfort working in resource-constrained orgs
• High capability in analytics and measurement
• Excellent communication skills
• Willingness to use AI and build effective workflows

Nice to have

• Senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers)
• Consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs)

Benefits

• Stock options
• Paid parental leave
• Office setup
• Co-working allowances

Before you apply

• You will be required to attend meetings on camera via video conferencing
• Expect to travel at least two times a year
• A successful candidate must pass a background check
• By applying, you consent to the use of AI technology in the review process

About the company

DuckDuckGo is an online protection company and remote-first team of 400+ on a mission to raise the standard of trust online. The company is profitable and offers a browser, search engine, subscription, and private AI.