Growth Product Manager - Product Marketing

The role

This role owns the growth product funnel and product marketing. You will manage the path from signup to expansion and decide how the product is positioned and launched to advertisers.

What you will do

• Own the activation and expansion funnel end-to-end
• Instrument the funnel to find and fix drop-off points
• Run a real experiment cadence with shipped tests
• Build self-serve paths for the business
• Own the product category, narrative, and description
• Turn technical capabilities into specific, provable claims
• Maintain a live view of the competitive set
• Price and package with product and finance
• Run end-to-end product launches
• Arm sales and customer success with enablement materials

Required qualifications

• 3–5 years across growth product management and/or product marketing
• Personally shipped growth work including funnel instrumentation, onboarding redesigns, pricing or packaging changes, or experiments
• Strong writing skills
• Comfortable with SQL, product analytics, and dashboards
• B2B SaaS experience

Nice to have

• Ad tech, martech, retail media, or e-commerce experience
• Amazon Ads, DSP, or agency-side experience
• Hands-on with AI products
• Product-led growth experience inside a company that was previously sales-led
• Mandarin proficiency
• Startup experience

Benefits

• Competitive salary
• Meaningful equity
• Full benefits
• Unlimited PTO
• Supportive, inclusive, AI-first culture
• Direct access to leadership and to customers

About the company

Xnurta is an AI-native retail media and advertising optimization platform built for brands, sellers, and agencies on Amazon and beyond.