Embedding Vc

Marketing Data Scientist

San Francisco Bay Area. Posted 2 months ago

The role

You will build measurement, experimentation, and insights for the marketing organization. This includes working across performance marketing, influencer/UGC, and lifecycle/email.

What you will do

  • Own the weekly review with the influencer marketing team
  • Build and maintain real-time dashboards for influencer/UGC traffic, CAC, ROAS, payback, and campaign performance
  • Debug attribution gaps across ad platforms, warehouse, and CRM
  • Design and run incrementality tests, holdout tests, and A/B tests
  • Partner on HDYHAU survey design and analysis
  • Perform deep-dive analyses for spend decisions including creative reads, cohort/LTV analysis, and channel efficiency
  • Work on the marketing attribution build
  • Contribute to per-creator influencer attribution instrumentation
  • Translate insights into recommendations for marketing leaders

Required qualifications

  • 3–6 years of experience in data science, analytics, or marketing science
  • Strong SQL and Python
  • Meaningful experience supporting a marketing, growth, or lifecycle team
  • At least one measurement specialty: experimentation/incrementality, attribution, MMM, marketing analytics, or growth analytics
  • Strong product/business intuition
  • Excellent communication
  • High ownership and comfort in ambiguity

Nice to have

  • Experience measuring influencer/creator/UGC marketing
  • Experience as an early or first data hire supporting a marketing org
  • Familiarity with BigQuery, Amplitude, Metabase, Stripe, Google/Meta/TikTok/Bing/Reddit Ads, GTM, Impact, Tolt
  • Experience in consumer product, marketplaces, creator platforms, or e-commerce
  • Exposure to AI/ML products or generative AI
  • Familiarity with privacy-era measurement (Consent Mode, SKAN/ATT, Privacy Sandbox)

Benefits

  • Competitive base salary
  • Bonus program
  • Equity

Before you apply

  • Visa sponsorship available

About the company

OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. They are building creative tools powered by AI to enable the creation of videos, visuals, characters, and stories.