Senior Demand Marketing Manager, Velocity

The role

You will own pipeline growth for the velocity business targeting SMB and Mid-Market companies. You will manage paid acquisition, website conversion, trial signups, and lifecycle email nurture programs.

What you will do

• Own velocity paid ads strategy and budget across search and social
• Work hands-on in paid platforms including campaign structure and bidding
• Direct the paid search agency day-to-day
• Own conversion on pricing, product, comparison, demo, and trial pages
• Run the experimentation backlog and launch tests
• Grow volume and quality of free trial and product demo signups
• Build and run nurture programs in Marketo
• Build and maintain velocity funnel dashboards
• Run weekly velocity pipeline reviews with Sales leadership

Required qualifications

• 5+ years in B2B SaaS growth or demand marketing
• Direct accountability for pipeline in a high-velocity, sales-led motion selling to SMB and Mid-Market buyers
• Hands-on paid expertise in running SEM and paid social campaigns
• Experience designing A/B tests with understanding of statistical significance
• Ability to connect paid, website, trial, and email into one system
• Analytical proficiency with CAC, CAC payback, ROAS, conversion rates, and pipeline velocity
• Comfortable building dashboards in Salesforce or a BI tool
• Experience using Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Salesforce, and Marketo

Nice to have

• Marketing engineering experience
• Experience with Outreach, ZoomInfo, G2, and website testing tools

About the company

Envoy protects places by unifying people, spaces, and communications in a secure, integrated workplace management platform. More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations.