Web Analytics & Marketing Technology Lead (w/m/d)

The role

You will take responsibility for onsite tracking and web analytics across websites, landing pages, and lead funnels. You will analyze user behavior to improve user interaction and conversion in collaboration with marketing, product, and CRO teams.

What you will do

• Take full responsibility for onsite tracking and web analytics across websites, landing pages, and lead funnels.
• Implement, test, and maintain tracking of central website interactions.
• Analyze visitor movement to identify hurdles and potential for improving user interaction and conversion.
• Develop traffic attribution and customer journey measurement.
• Connect website behavior with CRM and customer data where identification and consent allow.
• Ensure advertising platforms receive reliable conversion and quality signals.
• Work with performance marketing and sales to improve customer acquisition.
• Act as the central contact for website tracking and measurement.
• Manage external partners and maintain documentation.
• Continuously develop data quality and consent management.

Required qualifications

• Experience in Web Analytics, Digital Analytics, or Marketing Technology with practical responsibility for website tracking.
• Proficient knowledge of Google Tag Manager and GA4, including event tracking, data layers, debugging, and quality assurance.
• Analytical mindset and ability to translate website and funnel data into actionable recommendations.
• Solid technical understanding including JavaScript, HTML, and the functioning of data collection and transmission on websites.
• Experience with server-side tracking and conversion tracking for advertising platforms.
• Understanding of attribution, cookies, and consent management.
• Self-initiative, sense of responsibility, and communication strength.
• Very good English skills.

Nice to have

• German language skills
• SQL knowledge and experience with website event data in BigQuery, Snowflake, or comparable platforms.
• Experience linking website tracking, CRM data, and offline conversions.
• Experience with CRO, A/B testing, or personalization.
• Experience in lead generation business models with longer sales cycles.

Benefits

• Hybrid work concept
• Workflex option to work abroad for up to 30 days per year depending on responsibility
• Modern office in Berlin-Friedrichshain with height-adjustable desks, table tennis, filled beverage coolers, and barista coffee
• Onboarding day with welcome bag and buddy program
• Transparent all-hands, short decision-making paths, and open feedback culture
• Team and company events
• 29 vacation days plus one free day on Christmas Eve and New Year's Eve
• Discounted Wellhub membership
• Corporate Benefits
• Company pension scheme
• 25% discount on the entire Bosch Smart Home range

About the company

Enpal aims to put a solar system on every roof, a storage unit in every house, and an e-car in every garage. The company provides an integrated total solution for decentralized energy using its AI-supported platform Enpal.One.