Enpal

SEO & GEO Lead (w/m/d)

Berlin. Posted 16 days ago

The role

You will develop and lead a holistic SEO strategy covering technical, content, and offpage aspects. You will manage the SEO team and drive growth through data-driven strategies and GEO optimization.

What you will do

  • Develop and take responsibility for a holistic SEO strategy
  • Lead and develop the SEO team both professionally and disciplinarily
  • Strategically control the SEO roadmap and prioritize measures based on KPIs
  • Collaborate with Communications, Product, Tech, and Design teams
  • Manage technical SEO topics like Crawlability, Indexing, Site-Architecture, Core Web Vitals, and structured data
  • Develop data-driven content and linkbuilding strategies focusing on E-E-A-T and keyword clusters
  • Develop a future-oriented GEO strategy for visibility in AI-supported search engines
  • Identify trends and new developments in the SEO and marketing environment
  • Analyze performance data and communicate results to the C-Level

Required qualifications

  • 5–7 years of SEO experience
  • Proven success in increasing organic visibility, traffic growth, and lead generation
  • At least 2–3 years of leadership experience
  • Expertise in Technical SEO, On-Page, Content-Strategy, and Offpage/Linkbuilding
  • Proficiency with SEO tools like Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto or Screaming Frog
  • Experience working with developer teams
  • Solid technical understanding of HTML, CSS, JavaScript, and APIs
  • Knowledge of AI-based work and GEO (Generative Engine Optimization)
  • Experience in optimization for AI-supported search engines, LLMs, and AI-Overviews
  • Fluent German and English skills

Nice to have

  • Experience in building, developing, or scaling SEO teams

Benefits

  • Hybrid work concept
  • Workflex: possibility to work abroad for up to 30 days per year
  • Modern office in Berlin-Friedrichshain with height-adjustable tables, table tennis, filled beverage coolers, and barista coffee
  • Onboarding with Welcome Bag and Buddy-Program
  • Transparent All-Hands and open feedback culture
  • Team and company events
  • 29 vacation days plus one free day on Christmas Eve and New Year's Eve
  • Discounted Wellhub membership
  • Corporate Benefits
  • Company pension scheme
  • 25% discount on the entire Bosch Smart Home range

About the company

Enpal is Germany's first green unicorn and the fastest-growing energy company in Europe. The company aims to put a solar system on every roof, a storage unit in every house, and an e-car in every garage.