Growth Marketing Manager

The role

The Growth Marketing Manager will optimize and scale digital advertising presence across all regions. This role involves leading performance marketing channels and building automation systems using AI tools.

What you will do

• Lead performance marketing channels including Search, Shopping, YouTube, and TikTok
• Collaborate cross-functionally on Meta, Affiliate, lifecycle, and influencers
• Build new growth and automation systems using AI tools
• Analyze campaign performance and evaluate key performance indicators
• Work with performance and data teams to optimize campaigns
• Prepare reports with synthesized insights and actionable next steps
• Analyze and recommend new copy, creative, bidding strategies, and testing structures
• Stay up to date on industry trends, new ad products, and best practices

Required qualifications

• 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads
• Proven success working on campaigns for direct-to-consumer brands with budgets above $1M per year
• Analytical mindset with creative intuition
• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc.
• Experience with analytics tools such as Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner
• Capable of working independently and proactively creating plans from the ground up
• Strong familiarity with marketing funnels and modern attribution platforms
• Experience designing or reading geo-lift, conversion lift, or brand lift studies
• International awareness with knowledge of diverse cultures
• Strong, proactive communicator

Benefits

• Equity participation for every full-time team member
• Periodic equity refreshments based on performance
• A Pod product

About the company

Eight Sleep is a sleep fitness company building hardware, software, and AI technology. They aim to fuel human potential through optimal sleep.