Ello

Product Lead, Monetization & Growth

San Francisco, CA. Posted 2 months ago

The role

You will own the monetization strategy, including pricing, packaging, and the paywall. You will build the monetization model and reporting to drive revenue and support the mission of providing free education to children in need.

What you will do

  • Own pricing and packaging
  • Own the paywall and checkout including design, copy, and experiment programs
  • Manage post-payment processes including trial conversion, renewals, dunning, and winback
  • Build the monetization model for revenue forecasting
  • Build monetization reporting including LTV, ARPU, payback, and retention curves
  • Work with lifecycle marketing on conversion and retention messages
  • Collaborate with engineering and design on in-app features
  • Use AI to perform work and eventually lead a monetization team

Required qualifications

  • Owned consumer subscription revenue on mobile for both iOS and Android
  • Run paywall and pricing experiments personally
  • Build subscription models including LTV, ARPU, trial-to-paid, involuntary churn, and payback period
  • Ability to pull own data using SQL or equivalent
  • Knowledge of app store billing including StoreKit and Play Billing, receipt validation, and subscription state
  • Hands-on use of AI in daily work
  • Experience building agreement across departments

Nice to have

  • Experience with kids' or family products
  • Experience monetizing products requiring high trust
  • Experience with products where most users never pay by design
  • Experience with in-product growth mechanics
  • Experience working in companies between $1M and $10M in revenue
  • Experience running a small team

Benefits

  • Shape the business model working directly with founders
  • Work with advanced AI technology
  • Work for a fully funded company that provides free products to the developing world

About the company

Ello is a public benefit corporation with around 50 people, headquartered in San Francisco with a second office in Nairobi, Kenya. The company aims to maximize the potential of every child through AI-driven education.