Equi
Agentic GTM Lead
New York (on-site), Remote. Posted 2 months ago
The role
You will build and own Equi's go-to-market engine including outbound, content, social, paid, events, search, and AI-answer visibility. You will use automation and experimentation to create a repeatable system that generates qualified interest from allocators.
What you will do
- Build and own the go-to-market engine including outbound, content, social, paid, events, search and AI-answer visibility
- Turn existing outbound and content into a compounding system
- Develop ideas for channels, angles and experiments
- Manage outbound including ICP, signals, enrichment, scoring, personalization, sequencing, deliverability and routing
- Manage the content machine including podcast, video and webinars
- Develop social and thought leadership voice
- Execute targeted paid campaigns and conferences
- Create dashboards and attribution for measurement
- Implement quality checks and compliance review
Required qualifications
- Built programs that produced real pipeline through outbound, content, paid, events, search or social
- Comfortable with APIs, SQL and scripting
- Fluent with no-code automation, data enrichment and CRM plumbing
- Builds with coding agents and LLM workflows every day
- Can explain how a build turns into meetings and dollars
- Can speak the language of sophisticated investing audiences
- Ships work that looks and reads sharp
Nice to have
- experience in alternatives or asset management
- standing up a growth function from scratch
- data warehousing and attribution modeling
- a pinch-hitter streak for IR, client service or a launch
Before you apply
- A short screen
- A take-home including one idea for reaching buyers, a first working version, and a short video
- A career interview
- A review of your take-home with our Head of Sales
- An onsite with the founders and team
About the company
Equi gives investors tools to own their financial future by bringing institutional-quality alternative strategies to wealth advisors, family offices and institutions. They build and manage multi-strategy funds and white-labeled funds.