Head of Performance Marketing

The role

The Head of Performance Marketing will own user acquisition for ether.fi. You will run paid ads, SEO, and AEO to drive active users at a specific cost.

What you will do

• Own paid acquisition end to end including channel mix, creative, targeting, bidding and budget
• Build and run SEO and AEO programs
• Source and manage UGC creators to produce ad creative at volume
• Set up tracking and reporting that ties spend to active users by channel and cohort
• Cut what does not work quickly and scale what does

Required qualifications

• 2+ years of hands-on performance marketing experience
• Experience running SEO, AEO and paid ads yourself
• Data background with ability to pull and analyze own numbers
• Drive, willingness to work hard and go the extra mile

Nice to have

• In-house experience at a fintech
• Experience running UGC programs

Benefits

• Competitive salary
• Performance-based incentives
• Token allocation grant
• Opportunity to work on multi-billion dollar products as part of a small team
• Health, dental, and vision insurance plans
• Opportunity for travel
• 4 weeks work from anywhere
• Exciting company events and team-building off-sites

About the company

ether.fi is one of the largest crypto companies in the world with over $10B in assets under management. The team has around 50 people and focuses on building consumer applications for on-chain banking.