Exa
Field Event Manager
New York City. Posted 9 months ago
The role
You will own a regional field marketing program in New York City to build brand awareness and drive pipeline. You will execute end-to-end events including executive dinners, networking receptions, hackathons, and third-party sponsorships.
What you will do
- Own regional program strategy including formats, cities, audiences, and investments.
- Execute end-to-end events from concept to post-event follow-up.
- Source venues, orchestrate vendors, and manage invitations and run of show.
- Partner with sales to align on personas and target accounts.
- Create event playbooks that convert to pipeline.
- Manage lead handoff and follow-up sequences with SDRs and Marketing Ops.
- Own regional budget, vendor selection, and negotiation.
- Use AI to automate operational tasks like invite-list development and vendor research.
Required qualifications
- 4+ years of experience in field marketing or event marketing at a B2B technology company.
- Experience with ownership of a regional program.
- Demonstrated ability to drive pipeline and own a pipeline number.
- Experience with budget and vendor negotiation.
- Evidence of strong sales partnership.
- Knowledge of the New York market including venues and vendors.
- Experience using AI to drive efficiencies.
Nice to have
- Experience running events for a technical or developer audience alongside enterprise buyers
- Experience at an early-stage company where you built the program rather than inherited it
- Experience developing booth designs and strategies that drive lead generation
- Familiarity with event tech and CRM connection
- Experience crafting executive roundtables or advisory dinners for senior technical leaders
- Experience building reports to track event performance
About the company
Exa is building a search engine for the AI era. The company is a largely SF-based team of ~100.