Exa

Digital Marketing Manager

San Francisco, California. Posted 5 months ago

The role

This is a full-stack growth role owning paid acquisition, the website conversion path, and technical search visibility. You will manage paid channels, landing pages, and the self-serve funnel to drive developer signups.

What you will do

  • Own paid channels including search, social, and developer-native placements
  • Manage budget allocation, creative testing, and channel mix
  • Own the marketing site as a conversion surface including landing pages and page speed
  • Manage technical organic visibility including site architecture, crawlability, and schema
  • Own the top of the self-serve funnel through signup flow experiments and friction removal
  • Own channel-level reporting and the experiment backlog
  • Design and deploy AI-powered workflows for creative, page builds, and research

Required qualifications

  • 4+ years in growth, digital, or performance marketing at a B2B technology company
  • Hands-on ownership of paid budgets, landing pages, and technical SEO
  • Deep craft in at least one of the three areas and real working competence in the other two
  • Credibility marketing to developers
  • Track record of experiments that changed a number
  • Analytics fluency
  • Comfort in the build layer including shipping landing pages and reading the console
  • Proven AI builder mindset having shipped automations and creative pipelines using LLMs

Nice to have

  • Experience at a PLG or self-serve developer product with a free tier
  • SQL and comfort querying a warehouse directly
  • Experience with developer-native paid channels and sponsorship buying
  • Hands-on with the modern web stack (Next.js, Webflow, or similar) and CRO tooling
  • Early experience with AI answer visibility

Benefits

  • Premium medical, dental, and vision coverage
  • Monthly wellness benefit
  • Monthly commuter benefit for SF team
  • Reimbursement for eligible egg freezing and related medical expenses up to $15,000 lifetime maximum
  • 16 weeks of fully paid parental leave
  • Lunch and dinner served daily
  • Office stocked with snacks, coffee, and health supplements
  • Fresh bread from a local bakery every morning
  • Weekly milk tea deliveries
  • Monthly picnics
  • Parties to celebrate wins

Before you apply

  • We sponsor visas for exceptional candidates

About the company

Exa is building a search engine for the AI era. The company is a largely SF-based team of ~100.